How to Write Social Media Posts that Build Brand & Go Viral

“Selling to people through social media is like going to a party, meeting somebody for the first time, and then saying, ‘Hey, do you want to buy this Tupperware?’” says Pat Flynn, serial entrepreneur.

But let’s face it, social media is a powerful tool for connecting with your audience and promoting your brand, and you need to know how to leverage it.

To begin with, know your audience: Understanding who you are targeting with your social media posts will help you craft a message that resonates with them. Consider their interests, values, and needs when writing your posts.

Use a clear and concise writing style: Social media users tend to have short attention spans, so it is important to keep your posts concise and to the point. Use short sentences and paragraphs and avoid using jargon or technical terms that may be confusing to the reader.

Include a strong call to action: Your social media posts should include a clear call to action that tells the reader what to do next. This could be to visit your website, follow your account, or sign up for a newsletter.

Use visually appealing content: Social media posts that include visual content, such as photos or videos, are more likely to be shared and engage the audience. Consider including visually appealing content in your posts to increase their appeal.

Engage with your audience: Social media is a two-way conversation, so it is important to interact with your audience by responding to comments and messages and asking for their feedback. This can help build a loyal following and increase engagement.

What are top influencers doing right?

By using these strategies, top influencers are able to craft compelling social media posts that engage and connect with their audience and help promote their brand.

Use storytelling: Social media posts that tell a story can be more engaging and memorable than straightforward sales or promotional messages. Consider using a narrative to draw the reader in and keep them interested.

Use visually appealing content: Influencers often include visually appealing content, such as photos, videos, or graphics, in their social media posts to increase their appeal and engage their audience.

Use hashtags: Hashtags help to increase the visibility of a post and make it easier for users to find and engage with your content. Influencers often use relevant and popular hashtags to increase the reach of their posts.

Engage with their audience: Influencers often interact with their audience by responding to comments, messages, and questions, and by asking for their feedback. This helps to build a loyal following and increase engagement.

Use calls to action: Influencers often include calls to action in their social media posts, such as asking their followers to share their content or visit their website. This can help drive traffic and increase engagement.

How do you make your social media go viral?

There are several factors that can contribute to the virality of a social media post. Here are some common ones:

Relevance: Social media users are more likely to share content that is relevant to their interests or values. Posts that align with current events or trends are also more likely to go viral.

Emotional appeal: Posts that evoke strong emotions, such as happiness, sadness, or outrage, are more likely to be shared and go viral.

Humor: Posts that are humorous or entertaining are more likely to be shared and go viral.

Unique or unusual content: Posts that showcase something unusual or unexpected are more likely to capture the attention of users and be shared.

Visually appealing content: Posts that include visually appealing content, such as photos or videos, are more likely to be shared and go viral.

Shareability: Posts that are easy to share and that include a clear call to action, such as asking the reader to share the post, are more likely to go viral.

By understanding these factors and incorporating them into your social media posts, you can increase the chances of your content going viral.