How To Come Up with New Blog Topics & Ideas that Get Clicks

“The currency of blogging is authenticity and trust,” says Jason Calacanis, author and investor.

Generating blog post ideas can be a challenging task, especially if you are trying to consistently produce high-quality content. Here are some tips for coming up with blog post ideas.

Use reader feedback and questions: Encourage your readers to leave comments or ask questions, and use their feedback and inquiries as inspiration for future blog posts.

Look at your own blog: Review your own blog and consider which posts have performed well in the past. What made them successful? Can you build upon those ideas or write similar posts in the future?

Use a brainstorming or idea generation tool: There are many tools available that can help you come up with ideas for blog posts. For example, the Hubspot Blog Topic Generator prompts you to enter a few keywords and generates a list of potential blog post ideas based on those keywords.

Collaborate with others: Consider collaborating with other bloggers or industry experts to generate ideas for blog posts. You could interview them or have them write a guest post for your blog.

Know your audience: Understanding who you are writing for will help you come up with ideas that are relevant and interesting to your audience. Consider their interests, needs, and questions when brainstorming ideas.

Use keyword research: Keyword research can help you identify popular and relevant topics that your audience is interested in. Use tools like Google’s Keyword Planner or Ahrefs to research keywords and generate ideas for blog posts.

Keep up with industry trends: Staying current with industry trends and news can help you come up with ideas for blog posts that are timely and relevant. Consider subscribing to industry publications or following relevant blogs or social media accounts to stay informed.

Look at your own life and experiences: Personal experiences and observations can make for interesting and unique blog post ideas. Consider writing about something you have learned, a challenge you have faced, or a memorable experience you have had.

Use social media: Social media can be a great source of inspiration for blog post ideas. Consider following relevant hashtags or accounts and paying attention to the types of posts that get the most engagement and interaction.

Take a break: Sometimes, the best way to come up with ideas is to step away from your computer and take a break. Go for a walk, do some exercise, or engage in a hobby. Taking a break from work can help you clear your mind and come up with fresh ideas.

By using these additional tips, you can continue to come up with a variety of ideas for blog posts that are engaging and interesting to your audience.