“You have to be original. The people creating a buzz on YouTube are taking risks, and they’re doing something different,” says Simon Cowell, creator of The X Factor and Got Talent.
With Simon’s quote in mind, here are some tips for writing effective YouTube video descriptions.
First, be original and take risks: Just like Simon says, if you don’t take risks, you won’t get anyone’s attention.
Include the main keywords for your video: Include relevant keywords in the first few lines of your description so that your video can be easily found through search.
Provide context for your video: Use the description to provide context for your video and explain what it is about.
Tell viewers what to expect: Use the description to give viewers an idea of what they can expect from your video.
Include a call to action: Encourage viewers to take a specific action, such as subscribing to your channel or checking out your website.
Keep it short and to the point: YouTube descriptions have a limit of 5,000 characters, so make sure to keep your description concise and to the point.
Use formatting to make your description easy to read: Use bullet points, headings, and other formatting techniques to make your description easy to read.
Include links: Use the description to include links to relevant websites or other social media accounts.
Use relevant hashtags: Include relevant hashtags in your description to make your video more discoverable on YouTube.
Use keywords wisely: Don’t stuff your description with too many keywords, as this can make it seem spammy. Instead, include a few relevant keywords naturally in the first few lines of your description.
Make it interesting: Your description should be interesting and engaging to encourage viewers to watch your video.
Include a call to action: Encourage viewers to take a specific action, such as subscribing to your channel or leaving a comment. This can help to increase engagement and build a community around your videos.
Use formatting to make your description easy to read: Use headings, bullet points, and other formatting techniques to make your description easy to read and scan.
Include links: Use the description to include links to relevant websites or other social media accounts. This can help to drive traffic and increase visibility for your brand.
Use relevant hashtags: Including relevant hashtags in your description can help to make your video more discoverable on YouTube.
Keep it up to date: Make sure to update your video’s description if you make any changes to the video or if you have any new information to share.
Lastly, spellcheck it: Don’t forget proofread and spellcheck your description. Make sure to use proper grammar to ensure that it is professional and easy to understand.
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