How to Write SEO Meta Descriptions

“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic,” says Adam Audette, SEO expert. So, how do you get the right people to visit your site? Below are some methods for writing effective SEO meta descriptions.

Keep it concise: Your meta description should be a brief summary of the content on your webpage, typically no longer than 160 characters.

Include relevant keywords: Include relevant keywords in your meta description to help search engines understand the content of your webpage and make it more discoverable through search.

Make it compelling: Your meta description should be interesting and compelling to encourage users to click on your webpage in search results.

Use action words: Use action words, such as “learn,” “discover,” or “explore,” to encourage users to take a specific action.

Make it unique: Make sure your meta description is unique and not duplicated across multiple pages on your website.

Use modifiers: Use modifiers, such as “best,” “top,” or “review,” to make your meta description more attractive and stand out in search results.

Use branding: Include your brand name in your meta description to help build your brand and make it easier for users to recognize your content in search results.

Test and optimize: Use A/B testing to determine which version of your meta description performs the best, and continue to optimize and refine your descriptions over time.

Keep it relevant: Make sure your meta description is relevant to the content of your webpage. This will help to increase the chances of users clicking on your webpage in search results.

Use long-tail keywords: In addition to short, general keywords, consider using long-tail keywords in your meta description. These are more specific and can help to attract qualified traffic to your website.

Use your target audience: Consider your target audience when writing your meta description and use language that will appeal to them.

Use character limits: Make sure to stay within the character limits for your meta description. Longer descriptions will be truncated in search results and may not convey the full message of your content.

Use structured data: Consider using structured data, such as schema markup, to provide more information about your webpage to search engines. This can help to improve the visibility of your webpage in search results.

Use social media tags: Use social media tags, such as “og:description,” to control how your content is displayed on social media platforms.

Avoid duplication: Make sure your meta descriptions are unique and not duplicated across multiple pages on your website. Duplicate descriptions can be confusing for users and may not rank as well in search results.

Test and optimize: Use A/B testing to determine which version of your meta description performs the best, and continue to optimize and refine your descriptions over time.