“Nobody reads ads. People read what interests them. Sometimes it’s an ad,” says Howard Gossage, advertising innovator and iconoclast during the “Mad Men” era.

Here are some tactics for writing effective LinkedIn ad descriptions.

Keep it concise: Your ad description should be brief and to the point, typically no longer than 75 characters.

Show your personality: While it’s important to keep things professional, don’t be afraid to show your personality in your ad descriptions. This can help to make you stand out and make your ads more engaging.

Use relevant images: Include relevant and visually appealing images in your LinkedIn ads to help them stand out and attract clicks.

Use hashtags: Including relevant hashtags in your LinkedIn ad descriptions can help to make them more discoverable and increase their reach.

Use LinkedIn analytics: LinkedIn provides analytics that can help you track the performance of your ads and see how they are resonating with your audience. Use this data to optimize your ad descriptions and increase their effectiveness.

Use compelling language: Use language that is interesting and compelling to encourage users to click on your ad.

Include a call to action: Encourage users to take a specific action, such as visiting your website or downloading a whitepaper.

Use relevant keywords: Include relevant keywords in your ad description to help your ad be more discoverable through search.

Use social proof: Include social proof, such as customer testimonials or industry accolades, to build trust and credibility with your audience.

Use formatting: Use formatting, such as bold or italicized text, to help your ad stand out and make it easier for users to scan.

Keep it up to date: Make sure to regularly review and update your ad descriptions to ensure that they are accurate and relevant.

Test and optimize: Use A/B testing to determine which version of your ad description performs the best, and continue to optimize and refine your descriptions over time.

Use a clear and concise headline: Your headline should grab the reader’s attention and clearly communicate the main point of your ad.

Keep it professional: Make sure your LinkedIn ad descriptions are professional and appropriate for a business setting.

Test different versions: Try testing different versions of your ad descriptions to see which ones perform the best. You can use A/B testing to compare the performance of different versions and determine which one is most effective.

Use a consistent tone: Make sure to use a consistent tone in your ad descriptions to establish your brand voice and make your ads more cohesive.

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