How to Write Landing Page Headlines that Convert

“Writing headlines is a specialty–there are outstanding writers who will tell you they couldn’t write a headline to save their lives,” said Bill Walsh, former head coach of the San Francisco 49ers and the Stanford Cardinal. If this rings true for you, here are some tips for writing landing page headlines that convert.

Keep it brief: Your landing page headline should be brief and to the point, typically no longer than 10-20 words.

Use a strong opening: Start your headline with a strong opening that will grab the reader’s attention and make them want to learn more.

Use relevant keywords: Include relevant keywords in your headline to help your landing page be more discoverable through search.

Use action words: Use action words, such as “discover,” “improve,” or “achieve,” to encourage users to take a specific action.

Use social proof: Include social proof, such as customer testimonials or industry accolades, to build trust and credibility with your audience.

Use formatting: Use formatting, such as bold or italicized text, to help your headline stand out and make it easier for users to scan.

Test and optimize: Use A/B testing to determine which version of your landing page headline performs the best, and continue to optimize and refine your headline over time.

Use character limits: Make sure to stay within the character limits for your landing page headline. Longer headlines will be truncated and may not convey the full message of your content.

Make it relevant: Make sure your landing page headline is relevant to the content of your webpage. This will help to increase the chances of users clicking through to your page.

Use your target audience: Consider your target audience when writing your landing page headline and use language that will appeal to them.

Use a clear and concise message: Your landing page headline should have a clear and concise message that communicates the main point of your webpage.

Use a consistent tone: Make sure to use a consistent tone in your landing page headline to establish your brand voice and make your headline more cohesive.

Use long-tail keywords: In addition to short, general keywords, consider using long-tail keywords in your landing page headline. These are more specific and can help to attract qualified traffic to your website.

Use structured data: Consider using structured data, such as schema markup, to provide more information about your webpage to search engines. This can help to improve the visibility of your webpage in search results.

Use ad extensions: Ad extensions can help to make your ads more prominent in search results and provide additional information to users. Consider using ad extensions, such as sitelinks or callout extensions, to increase the effectiveness of your ads.

Test different versions: Try testing different versions of your landing page headline to see which ones perform the best. You can use A/B testing to compare the performance of different versions and determine which one is most effective.