How to Write Google Ads & Ad Copy that Get More Clicks

“Advertising is the most fun you can have with your clothes on,” says Jerry Della Femina, an American advertising executive and restaurateur. And all of us would like to get more click throughs without losing our shirts (and pants). So, how do you do it? What’s the key to creating effective Google ad copy?

First of all, use a clear and specific value proposition: Your ad copy should clearly and specifically state what value the customer will receive by clicking on your ad.

Use numbers: Including a number in your ad copy, such as the price or quantity, can help to make it more specific and easier for customers to understand.

Use actionable language: Use actionable language in your ad copy to encourage the customer to take the next step, such as “Buy now” or “Sign up for a free trial.”

Use customer reviews: If you have positive customer reviews, consider including them in your ad copy. This can help to build trust and credibility with potential customers.

Use a strong call to action: Make sure to include a strong call to action in your ad copy to encourage the customer to take the next step.

Use formatting to make the text easier to read: Use headings, bullet points, and short paragraphs to make the text easier to scan and more appealing to the reader.

Use relevant emojis: Adding relevant emojis to your ad copy can help to make it more eye-catching and memorable. Just be sure to use them appropriately and not overdo it.

Keep it concise: Your ad copy should be concise and to the point, ideally no more than a few words.

Use relevant keywords: Include relevant keywords and phrases in your ad copy to help it appear in search results and make it easier for customers to find your product or service.

Use branding: If you have a brand name, consider including it in your ad copy to help establish your company’s identity.

Make it compelling: Your ad copy should be compelling and grab the reader’s attention. Consider using power words or including a sense of urgency to make it more appealing.

Use formatting to make the text easier to read: Use headings, bullet points, and short paragraphs to make the text easier to scan and more appealing to the reader.

Test and optimize: Try out different versions of your ad copy and see which ones perform the best. Use data and customer feedback to continuously optimize and improve your ad copy over time.

Follow the guidelines of the platform: Google has specific guidelines for ad copy, so be sure to familiarize yourself with these guidelines and make sure that your ad copy follows them.