How to Write Google Ad Titles with High Click-Through Rates

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time,” said Ann Handley, author and marketing expert. If you keep this mind when creating your Google ad titles, you’ll wind up with higher click-through rates (CTR).

Below are some more angles for writing effective Google ad titles.

Make it relevant: Make sure your ad title is relevant to the content of your webpage. This will help to increase the chances of users clicking on your ad.

Use long-tail keywords: In addition to short, general keywords, consider using long-tail keywords in your ad title. These are more specific and can help to attract qualified traffic to your website.

Use your target audience: Consider your target audience when writing your ad title and use language that will appeal to them.

Use social proof: Include social proof, such as customer testimonials or industry accolades, in your ad title to build trust and credibility with your audience.

Use structured data: Consider using structured data, such as schema markup, to provide more information about your webpage to search engines. This can help to improve the visibility of your webpage in search results.

Use ad extensions: Ad extensions can help to make your ads more prominent in search results and provide additional information to users. Consider using ad extensions, such as sitelinks or callout extensions, to increase the effectiveness of your ads.

Use ad groups: Organize your ads into ad groups based on theme or target audience to make them more relevant and effective.

Use negative keywords: Use negative keywords to help filter out irrelevant traffic and improve the relevance of your ads.

Keep it concise: Your ad title should be brief and to the point, typically no longer than 30 characters.

Use compelling language: Use language that is interesting and compelling to encourage users to click on your ad.

Include relevant keywords: Include relevant keywords in your ad title to help your ad be more discoverable through search.

Use modifiers: Use modifiers, such as “best,” “top,” or “review,” to make your ad title more attractive and stand out in search results.

Use branding: Include your brand name in your ad title to help build your brand and make it easier for users to recognize your content in search results.

Use action words: Use action words, such as “download,” “watch,” or “learn,” in your ad title to encourage users to take a specific action.

Test and optimize: Use A/B testing to determine which version of your ad title performs the best, and continue to optimize and refine your titles over time.

Use character limits: Make sure to stay within the character limits for your ad title. Longer titles will be truncated in search results and may not convey the full message of your content.