“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” author Peter Drucker. Writing a good Amazon product description is your chance to speak directly to the customer and seal the deal.

Below are a few tips to help you write amazing Amazon product descriptions.

Follow Amazon’s guidelines: Make sure that your product descriptions follow Amazon’s guidelines, which can be found in the Amazon Seller Central Help section.

Use keywords: Include relevant keywords and phrases in your product descriptions to make them more searchable on Amazon.

Focus on the benefits: Like with any product description, it’s important to focus on the benefits of the product and how it will improve the customer’s life.

Include product details: Be sure to include specific details about the product, such as dimensions, materials, and any unique features.

Use bullet points: Bullet points can be a useful way to highlight key features and benefits of the product.

Use high-quality images: Visuals are important in e-commerce, so be sure to include clear, high-quality images of the product from multiple angles.

Use customer reviews: If you have positive customer reviews, consider including them in your product description. This can help to build trust and credibility with potential buyers.

Optimize for mobile: Many Amazon customers shop using their mobile devices, so be sure to optimize your product descriptions for mobile viewing.

Keep it concise: Amazon product descriptions should be concise and to the point. Aim for around 200 words or less, and use formatting such as headings and bullet points to make the text easier to read.

Use descriptive language: Use descriptive language to help the customer visualize using the product and understand how it will improve their life.

Use sensory language: Include sensory language in your product descriptions to help the customer better understand the product’s features and how they will be experienced.

Use active voice: Using active voice can make your writing more engaging and help to bring the product to life. Instead of saying “The product was used to improve efficiency,” try “The product improves efficiency.”

Use power words: Power words are words that evoke emotion and can help to make your product descriptions more compelling. Some examples of power words include “luxurious,” “deluxe,” “exclusive,” and “premium.”

Include a call to action: Encourage the customer to take the next step by including a call to action in your product description, such as “Buy now” or “Add to cart.”

Use customer reviews and ratings: If your product has good ratings and reviews from customers, be sure to include them in your product description. This can help to build trust and credibility with potential buyers.

Update your descriptions regularly: As your product evolves or you receive new customer feedback, be sure to update your product descriptions to reflect any changes or improvements.

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