“Copy is not written. Copy is assembled,” said Eugene Schwartz, copywriter and author. With that wisdom in mind, here are some methods for writing feature to benefit website copy.

Use customer-centric language: Use language that speaks to the customer and addresses their needs and wants.

Use calls to action: Encourage users to take a specific action, such as signing up for a newsletter or making a purchase, with a strong call to action.

Focus on the benefits: When writing website copy, it’s important to focus on the benefits that your product or service provides to the user, rather than just listing its features.

Use customer-centric language: Use language that speaks to the customer and addresses their needs and wants.

Use action words: Use action words, such as “discover,” “improve,” or “achieve,” to encourage users to take a specific action.

Use images and videos: Include images and videos on your website to help illustrate the benefits of your product or service and make your copy more engaging.

Use social proof: Include social proof, such as customer testimonials or industry accolades, to build trust and credibility with your audience.

Use formatting: Use formatting, such as headings and bullet points, to help your copy be more visually appealing and easier to scan.

Keep it up to date: Make sure to regularly review and update your website copy to ensure that it is accurate and relevant.

Test and optimize: Use A/B testing to determine which version of your website copy performs the best, and continue to optimize and refine your copy over time.

Understand your target audience: It’s important to understand your target audience and what they are looking for in a product or service. This will help you to craft copy that speaks to their needs and wants.

Use a clear and concise message: Make sure your website copy has a clear and concise message that is easy for the reader to understand.

Use headlines: Use headlines to grab the reader’s attention and clearly communicate the main point of your website copy.

Use subheadings: Use subheadings to break up your website copy and make it easier for readers to scan.

Use bullet points: Use bullet points to highlight key points and make your website copy more visually appealing.

Use website analytics: Use website analytics to track the performance of your website copy and see how it is resonating with your audience. Use this data to optimize your copy and increase its effectiveness.

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