“The customer is not a moron; she is your wife [or husband],” said David Ogilvy, founder of Ogilvy & Mather and the “Father of Advertising.” Remember these words when you’re writing ad copy for Google, Facebook, Amazon, AdMob & SEM, and you’re bound to get more click throughs!
To start with, take the time to understand your customers and what they want. If you don’t know exactly who your customer is, you’ll never be able to write effective ad copy.
Use attention-grabbing headlines: Your headline should be concise and to the point, and it should grab the reader’s attention.
Include a call to action: Encourage the reader to take a specific action, such as “Sign up now” or “Learn more.”
Focus on benefits, not features: Highlight the benefits that the reader will get from your product or service, rather than just listing its features.
Keep it simple and straightforward: Avoid using jargon or technical language, and make sure your ad copy is easy to understand.
Use relevant keywords: Include relevant keywords in your ad copy to help it rank higher in search results.
Use social proof: Including customer testimonials or citing industry awards can help build trust and credibility with potential customers.
Test and optimize: Use A/B testing to determine which version of your ad copy performs the best, and continue to optimize and refine your ad copy over time.
Make it relevant: Your ad copy should be relevant to the specific product or service you are promoting and the audience you are targeting.
Use strong and persuasive language: Use strong, persuasive language to convince the reader to take action. This can include words like “free,” “guaranteed,” and “limited time.”
Use scarcity: If you have a limited quantity of a product or a time-sensitive offer, make sure to include that information in your ad copy. This can create a sense of urgency and encourage the reader to take action.
Use numbers and statistics: Including numbers and statistics in your ad copy can help to make your product or service seem more credible and trustworthy.
Use images and visual elements: In addition to your ad copy, include images and visual elements that help to tell your brand’s story and convey the benefits of your product or service.
Keep it short and sweet: In general, shorter ad copy tends to perform better than longer ad copy. Keep your ad copy concise and to the point, and make sure it’s easy for the reader to understand.
Use ad extensions: Ad extensions allow you to include additional information in your ad, such as links to specific pages on your website or your phone number. Utilizing ad extensions can help to increase the visibility and effectiveness of your ad.
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