“The difference between goals and mission is reflected in the difference between I want to get married and I want to have a successful marriage,” says Captain Hoff, author and investor.

A company mission statement is a statement that defines the purpose, values, and goals of a company.

Begin by thinking about the company’s purpose: Why does the company exist? What problems does it solve or what needs does it meet?

Consider the company’s values: What values does the company hold dear? How do these values guide the company’s actions and decisions?

Identify the company’s goals: What are the long-term goals of the company? How do these goals align with the company’s purpose and values?

Keep it brief: A mission statement should be concise and to the point. Aim for a few sentences or a short paragraph.

Use inspiring language: A mission statement should be inspiring and motivating, so use language that will get people excited about the company’s purpose and goals.

Involve stakeholders: If you are writing a mission statement for a company, consider involving key stakeholders in the process. This can help ensure that the mission statement aligns with the values and goals of the company and its members.

Make it actionable: A mission statement should not just be a statement of purpose, but rather a roadmap for achieving specific goals. Consider including actionable steps or a timeline for achieving your mission.

Keep it focused: A mission statement should be focused and specific, rather than trying to cover too much ground. Avoid including too many goals or values, as this can make the mission statement less effective.

Use positive language: A mission statement should be positive and uplifting, so use language that is positive and optimistic.

Review and revise: A mission statement should be a living document that evolves over time. Be sure to review and revise your mission statement regularly to ensure that it remains relevant and aligned with the goals of your company.

By following these tips, you can write a company mission statement that clearly defines the purpose, values, and goals of your company.

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