“Sending 100 copy-pasted cold emails in one hour: 1% conversion rate. Sending 10 unique cold emails in one hour: 80% conversion rate. Plus you’ll have practiced your writing skills, and done more research on the people you’re trying to help,” says Sahil Lavingia, founder of Gumroad.
Here are some strategies for writing a cold emails.
To begin with, make sure you have a clear purpose for sending the email. What do you want to accomplish by reaching out to this person?
Personalize the email as much as possible. If you can find a mutual connection or something specific to mention about the recipient, it will make the email feel less “cold” and more like a genuine request for help or information.
Keep the email brief and to the point. Don’t try to include too much information or make too many requests in a single email.
Use a professional and respectful tone. Even though you don’t have a prior relationship with the recipient, it’s important to show that you value their time and expertise.
Include a call to action. Make it clear what you want the recipient to do next (e.g., schedule a call, provide some information, etc.).
Use a strong subject line: The subject line is the first thing the recipient will see, so it’s important to make it compelling and relevant. Use actionable language and make it clear why the recipient should open the email.
Personalize the opening: Start the email with a personalized greeting and introduction. Mention how you found the recipient’s contact information and why you are reaching out to them specifically.
Provide value: In your email, make it clear how you can help the recipient or provide value to them. Explain how your product or service can solve a problem they may be facing, or offer some useful information or resources.
Keep it short and sweet: No one wants to read a long, rambling email from a stranger. Keep your email concise and focused, and avoid including too much unnecessary information.
Follow up: If you don’t hear back from the recipient after a week or so, consider following up with a brief and polite email to check in. Make it clear that you’re still interested in connecting and open to discussing further.
By following these tips, you can write a cold email that is more likely to be well-received and effective in achieving your desired outcome.
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