“A goal without a plan is just a wish,” said Antoine de Saint-Exupéry, writer and pioneering aviator. In other words, a business proposal should clearly explain how a venture or project will be implemented and delivered value to all parties.

First, understand the client’s needs: Before you start writing, make sure you fully understand the client’s needs and what they are looking for in a proposal. This might involve conducting research, asking clarifying questions, and gathering any relevant information or materials.

Define the scope of the project: Clearly define the scope of the project, including what tasks will be performed, the timeline for completion, and any relevant milestones or deliverables.

Outline the benefits: In your proposal, make sure to highlight the benefits of your solution and how it will solve the client’s problem or meet their needs.

Present your team: Introduce your team and highlight their relevant skills and experience. This will help the client feel confident in your ability to deliver on the project.

Explain your approach: Outline your approach to the project and how you will execute it. This might include a project plan, timeline, or any other relevant details.

Provide pricing and terms: Include information about your pricing and any relevant terms or conditions. Make sure to be clear and transparent about your fees and any potential additional costs.

Keep it concise: A business proposal should be clear and concise, with no unnecessary information. Stick to the essentials and focus on what the client needs to know.

Use headings and bullet points: Using headings and bullet points can help make your proposal easier to read and understand. This can be especially helpful if your proposal is long or includes a lot of information.

Use a professional tone: A business proposal is a formal document, so it’s important to use a professional tone. Avoid using slang or informal language, and make sure to proofread for spelling and grammar errors.

Use visuals: Including visuals, such as charts, graphs, or images, can help illustrate your points and make your proposal more visually appealing.

Customize your proposal: Tailor your proposal to the specific client and project you are proposing. This will show that you have taken the time to understand their needs and have a well-thought-out solution to offer.

Include a call to action: End your proposal with a call to action that tells the client what you want them to do next. This might be to sign a contract, schedule a meeting, or make a payment.

Edit and revise: Good business writing takes time and effort. One draft is never enough!

Proformis Newseltter


Let Proformis AI write your marketing copy, performance reviews, blogs, online ads, social media posts, and more!