How to Generate Original YouTube Ideas

“We started YouTube to democratize video distribution. Now, we are democratizing video creation,” said Chad Hurley, co-founder of YouTube.

So, now that you’ve hopped on the bandwagon, what’s the best way to come up with your own viral YouTube content?

Start with a brainstorming session: Set aside some time to brainstorm ideas for your YouTube channel. Don’t worry about filtering your ideas at this stage, just jot down as many ideas as you can.

Look for inspiration: Check out other YouTube channels, blogs, and social media accounts to see what types of content are popular and get inspiration for your own ideas.

Consider your target audience: Think about who your target audience is and what they might be interested in. This can help to narrow down your list of ideas and focus on topics that will be most relevant and engaging for your viewers.

Look for gaps in the market: Are there any topics or types of content that are underrepresented on YouTube? Consider creating content that fills this gap and offers something unique to viewers.

Experiment with different formats: In addition to traditional vlogs and instructional videos, consider experimenting with different formats, such as interviews, challenges, or live streams.

Collaborate with others: Collaborating with other YouTubers or industry experts can help to bring fresh perspectives and ideas to your channel.

Use social media: Utilize social media platforms, such as Twitter or Instagram, to interact with your audience and get feedback on potential video ideas.

Keep an idea journal: Keep a journal or document where you can jot down ideas as they come to you. This can help you to capture ideas when you are away from your computer and have a go-to list of ideas when you are ready to create new content.

Look at current events: Keep an eye on current events and trending topics in your industry or niche. You can create content that addresses these topics and offers your perspective or expertise.

Use customer feedback: Look at feedback from your customers or viewers to see what types of content they are most interested in. You can use this feedback to generate new ideas for your YouTube channel.

Ask for ideas from your team or community: Get input from your team or community of followers to see what types of content they would like to see on your channel.

Make a list of common questions: Create a list of common questions that you receive from your audience or customers. You can then create videos that address these questions and provide valuable information to your viewers.

Use keyword research: Use keyword research tools to see what types of content are popular in your industry or niche. You can then create videos that address these topics and optimize them for search.

Experiment with different types of content: In addition to traditional vlogs and instructional videos, consider experimenting with different types of content, such as comedy sketches, animation, or documentaries.

Take a break: If you are having trouble coming up with new ideas, try taking a break and coming back to it later. Sometimes, stepping away from your work can help to spark new ideas and inspiration.

Don’t be afraid to pivot: If you try an idea and it doesn’t work out, don’t be afraid to pivot and try something else. The important thing is to keep creating and experimenting with new ideas.