• How to Write the Perfect Cover Letter When Applying for a Job

    How to Write the Perfect Cover Letter When Applying for a Job

    Please don’t make the mistake of sending your resume or job application without a cover letter. The cover letter is critical in making a good first impression. It is your chance to introduce yourself and explain why you are the best candidate for the position. “The resume focuses on you and the past. The cover […]

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  • How to Write Product Descriptions for Packaged Goods

    How to Write Product Descriptions for Packaged Goods

    “The package is the product. Don’t think the product will sell itself without a great description. What you say about the product is the product,” says Captain Hoff, author and investor. Start with a strong headline: Your headline should grab the reader’s attention and give them a sense of what the product is and what […]

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  • How to Write an Acceptance Letter When Offered a Job

    How to Write an Acceptance Letter When Offered a Job

    “When someone offers you a job, only a fool passes up the opportunity to thank them!” says Captain Hoff, author and investor. An acceptance letter is an important part of the job application process. Don’t skip this step. It allows you to formally accept a job offer and communicate your excitement and appreciation for the […]

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  • How to Write a Rejection Letter to a Job Candidate

    How to Write a Rejection Letter to a Job Candidate

    “When writing a rejection letter, always remember, there’s a human being on the other end, not a computer,” says Captain Hoff, author and investor. Writing a rejection letter can be a difficult task, especially if you are rejecting a candidate who has shown a lot of promise or effort during the application process. However, it […]

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  • How to Write a Performance Review for an Employee

    How to Write a Performance Review for an Employee

    “If I were to command a general to turn into a seagull, and if the general did not obey, that would not be the general’s fault. It would be mine,” said Antoine de Saint-Exupery, author of The Little Prince. With this in mind, be careful what you write in a performance review. A performance review […]

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