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How to Develop High-Converting Landing Pages
“To convert or not to convert, that is the question!” said Captain Hoff, author and investor. It’s definitely the question everyone asks when creating a landing page. With is in mind, here are some tips for developing high-converting landing pages. Use a clear and concise headline: Your landing page headline should be clear and concise, […]
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How to Write YouTube Descriptions that Get Views
“You have to be original. The people creating a buzz on YouTube are taking risks, and they’re doing something different,” says Simon Cowell, creator of The X Factor and Got Talent. With Simon’s quote in mind, here are some tips for writing effective YouTube video descriptions. First, be original and take risks: Just like Simon […]
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How to Write Landing Page Headlines that Convert
“Writing headlines is a specialty–there are outstanding writers who will tell you they couldn’t write a headline to save their lives,” said Bill Walsh, former head coach of the San Francisco 49ers and the Stanford Cardinal. If this rings true for you, here are some tips for writing landing page headlines that convert. Keep it […]
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How to Write Feature to Benefit Website Copy
“Copy is not written. Copy is assembled,” said Eugene Schwartz, copywriter and author. With that wisdom in mind, here are some methods for writing feature to benefit website copy. Use customer-centric language: Use language that speaks to the customer and addresses their needs and wants. Use calls to action: Encourage users to take a specific […]
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How to Write YouTube Intros that Work
“The joy of YouTube is that you can create content about anything you feel passionate about, however silly the subject matter,” said Zoe Sugg, author and English media personality. Below are some ideas for writing YouTube intros that work. Use YouTube analytics: YouTube provides analytics that can help you track the performance of your intros […]
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How to Write a Listicle Article
“How could we take something named listicle serious? It reminds me of popsicles. But the truth is: list posts work,” said Henneke Duistermaat, founder of Enchanted Marketing. A listicle is a type of article that is organized in the form of a list. These articles are popular because they are easy to read and often […]
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How to Proofread Your Writing and Spot Mistakes
“I was working on the proof of one of my poems all the morning and took out a comma. In the afternoon, I put it back again,” said Oscar Wilde. Here are some tips for proofreading your writing. Take a break before proofreading. After you’ve finished writing, step away from your work for a little […]
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How to Write Tweets that Get You Followed and Retweeted
“On Twitter, we get excited if someone follows us. In real life, we get really scared and run away,” said Captain Hoff, author and investor. Here are some tips for writing tweets that get you followed and retweeted. Keep it short: Twitter has a 280-character limit, so make sure to keep your tweets brief and […]
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How to Write Google Ad Descriptions with High CTR
Mark Twain once said, “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” So, if you’re after the right words for your Google ad descriptions, here are some tips on writing that will get you higher click-through rates (CTR). Keep it relevant: Make […]
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How to Write Blog Posts that Engage Readers
“I think blogging is a muscle that most people wear out,” says Warren Ellis, British comic book writer. And if you don’t want to wear out and lose your readers, then you need to up your game. Top bloggers often use a variety of strategies when writing their posts to engage and connect with their […]
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How to Write Google Ad Titles with High Click-Through Rates
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time,” said Ann Handley, author and marketing expert. If you keep this mind when creating your Google ad titles, you’ll wind up with higher click-through rates (CTR). Below are some more […]
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How to Write Blog Posts that Monetize Readers & Make Money
“Yes, blogging is entertainment. It is performance. Each blog post a show, sometimes an opera, sometimes a 30 second commercial. Like a show, it may start with a bang, lead you along from song to song, have a great climatic moment, then leave the audience wanting more,” said Lorelle Van Fossen, professional speaker and trainer. […]